In an article from Philippine Information Agency, the Department of Trade and Industry (DTI) Region 10 held the One Town, One Product (OTOP) Next Generation in Screening, Assessment and Triage (SAT) from June 21-22, 2017 at the Mallberry Suites Business Hotel in Cagayan de Oro City.
The purpose of the two-day event was to encourage businesses throughout the region to be at par with global standards and to discover new suppliers and products with a competitive edge in the market.
OTOP Program Coordinator Leon Flores III said that businesses in the region should level up so that they could compete with other businesses in the region.
He also said that the DTI’s program for MSME’s will enable MSME’s to see more opportunities for development which in turn will generate more jobs and livelihood for the community.
The SAT sessions had about 43 businesses from Camiguin, Bukidnon, and Misamis Occidental and 33 MSME’s from Lanao del Norte and Misamis Oriental.
An MSME marketing platform called Go Lokal in which MSME’s can have the opportunity to gain access to a wide market prospect in the local and global scene was also discussed.
For an MSME to pass through the SAT sessions, it must have “..great and modern design, world class packaging, competitive pricing, assured quality, value for money, and consistent supply.”
Flores also emphasized that MSME’s that will pass the SAT sessions and Go Lokal will be guaranteed a “free listing and marketing fee and product development assistance” and “training on retail market”. They will also get to be exposed to major retail market locations for 365 days.