The country’s leading supermarket chain, Puregold Price Club, Inc. is extending in the regions of Visayas and Mindanao amidst constant growth in sales.
The expansion is in line with the company’s annual 25-store expansions and a double-digit growth of between 11-12 percent, Antonio Delos Santos, Puregold vice president for operations said before the reporters during the 3rd KAINdustriya, an annual event of Puregold for its clients. Since 2010, Puregold as has been gaining double-digit and announced 13 percent increase last year.
Before the year ends, Puregold intends to open 12-15 stores as they target to build 25 stores annually. As of now, there are already 266 Puregold branches across the country. In addition, the company has 17 other shops compose of 9 NE supermarkets and 8 Budget lanes.
Delos Santos stated “We have an aggressive expansion in Mindanao,” as he mentions its second newly opened store in South Cotabato where Puregold is the only retail store in the area. 8 stores are already established in the areas of Mindanao, 3 are at Davao, Digos, Bukidnon, Cagayan de Oro, Butuan, and Cotabato.
Areas in Mindanao such as Dipolog, Pagadian, Misamis and Iligan are targetted as Puregold to establish their other branches.
Delos Santos said, “That’s not yet enough, there are still more areas to cover in Mindanao.”
He added that for Visayas, there are only two stores in Tacloban.
While in Negros Island, there are already 5 Puregold stores. He said, “Our focus is VisMin.”
They just opened its first store in Navotas and building one in Malabon. More stores are located in the south and northern Luzon and there are also in the areas of National Capital Region. Yet, there still no stores in Pateros.
Delos Santos said, “We are trying to cover more of NCR.”
Small enterprises helped Puregold in their growing percentage as they are the one who provides supplies for these small scale businesses.
As “KAINdustriya” was opened three years ago, it has captivated around 11,000 to 12,000 loyal clients from 2,000 before.
“KAINdustriya” first began serving to hotels but their clients now includes enterprises such as bakeries, canteens, caterings, food carts and HORECO (hotel, restaurant, café).
Delos Santos stated, “Puregold is the go-to acting as a middle man for deals you cannot find in other stores. Our clients even purchase their cooking utensils and small appliances that they need in their business where there are more choices.”
Vincent Co, Puregold President added, “Our food resellers and institutional accounts are an important segment of our Tindahan ni Aling Puring program. They are a huge part of our business, and Puregold would like to thank them through this targeted Convention.”
Two-day valuable activities are available for participants where they could avail special deals and promotions, watch and observe in food demonstrations and entrepreneurship learning sessions, compete in cook-offs, and then enjoy games and entertainment from the country’s top artists.
Leading food suppliers could also introduce their food service products to the entrepreneurs.
Co stated, “We would like the event to serve as a platform for our suppliers and customers to come together. We lined up only the best for our business partners and we hope they make the most of what we prepared.”
Delos Santos said that KAINdustriya is just scraping the surface with only 11,000 to 12,000 network in the food business out of the 120,000 across the country.
KAINdustriya is convenient to the needs of the food industry. Purgold introduced Ka-Entrepreneur last year. New businesses for the bartending market were also added by Puregold.
Delos Santos stated that “mobile bars are something new right now” but this only considers one percent of the total sales.