Binay and Poe Tops Advertisement Spending

Binay and Poe Tops Advertisement Spending

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Based on a report from the Philippine Center for Investigative Journalism (PCIJ), Vice-President Jejomar “Jojo” Binay is leading the Ads spending among presidentiables at P345 million. Grace Poe is a close second at P331.4 million.

From February 9, 2016, the 90-day campaign period for national candidates began. A campaign spending limit is established by the Commission on Elections (Comelec).

P10 is the limit for presidential and vice-presidential candidates to be given to every registered voter. P5 is assigned per registered voter for senators who are independently running, party lists, and political organizations. Lastly, P3 per registered voter is allocated for senatorial candidates who are of a certain political party.

If we multiply this by the number of registered voters who is recorded at 54,363,844

We can get a campaign spending limit of P543,638,440 for each Presidentiable and Vice-Presidentiable. Independent Senatorial candidates, party-list Organizations, and political parties are set at a P271,819,220 limit. And lastly, senatorial candidates under political parties is at a P163,091,532 limit.

Ranking third among the presidentiables is secretary Mar Roxas, spending P200 million.
Ranking fourth is Davao City Mayor Rodrigo”Digong” Duterte: P110.36 million.
Fifth, Senator Miriam Defensor-Santiago: P59.14 million.

For the candidates for Vice-President, Liberal Party bet, Leni Robredo tops the list, spending P237.2 million for the ads during the period. This is followed by Francis “Chiz” Escudero, who pay P236.2 million for his campaign, and third, Sen. Alan Peter Cayetano, who spent P172.4 million.

For the senators, it was Metropolitan Manila Development Authority chairman Francis Tolentino who is the highest spender among them who spent P135 million in his campaign.

Other senators who are in the top of the list are:
Sen. Franklin Drilon: P94 million
Rep. Sherwin “Win” Gatchalian: P84.4 million
Sen. Richard Gordon: P83.4 million

All these figures have been gathered and presented by the PCIJ.

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