20 May Sanctuary Beauty Care and Wellness Presents: “Project Utopia” Photo-shoot for a Cause
Sanctuary Beauty Care and Wellness, Cagayan de Oro’s premier place for spa-related services, massages, and beauty care, recently held the “Project Utopia” Photo-shoot for a Cause held last May 2, 4, 6, 7, and 14, 2016 at the Southwinds Hotel, Capt. Vicente Roa, Cagayan de Oro This fundraising campaign will benefit selected NGO’s and programs for orphans and the elderly who are less fortunate.
Creative and Glam Team of the Shoot
Project Utopia was conducted by the team from LITRATO, in the persons of popular makeup artist Len-Len Anaya, hair stylist Maricel Salise, and professional photographer Joma Velez Corrales. Ms. Anaya is Sanctuary’s latest addition and is considered one of the top 10 makeup artists from Marche Wedding Philippines and an instructor at the Fashion Institute of the Philippines.
For just P999, the project package contains hair and makeup makeovers, 1 layout, 2 concepts, and 3 high resolution photos.
The whole process went this way:
- Step 1 – Participants undergo a make-up session and prepped up for the photo shoot.
- Step 2 – Participants get their hair done by the hairstylist.
- Step 3 – Participants get dressed either using outfits they brought with them or the ones provided by the creative team for them to wear for the photo shoot.
- Step 4 – Each participant then gets to choose what concept to use for the photo shoot: Power, Water, or Paper. Participant’s choice becomes the basis for the photo shoot.
- Step 5 – Wait for the official announcement on when their photos will be available for claiming and when they will be posted on the fan page of Sanctuary Beauty Care and Wellness’
During the photo shoot, all participants are assisted by a staff member from the creative team to position them properly and to help the photographer in choreographing different poses and properly executing the posed shots.
Official Photos of Project Utopia
Concept and Theme
When viewing the photographs from the project, one will notice that most of the subjects were not smiling and there were no happy shots. That’s because the main theme of the photo shoot is “Dark Beauty” so no one was made to smile, laugh, smirk, guffaw, and generally not to look happy, in order to lend an aura of “mystery” to the photograph’s subject.
This fundraising project has earmarked 3 major beneficiaries for the fundraising: The orphaned children of the Balikbayod Program in the Siargao region, and with the coming school year opening soon, the funds will go to buying much needed school supplies and materials; The St. Joseph’s Golden Home for the Aged, the funds earmarked for them definitely going to giving them basic needs that are essential for daily use such as toiletries and blankets; The touching story of Lolo Baltazar, a 70 year old Balut Vendor plying his trade at the Pelaez Bridge Rotunda area at night up to the crack of dawn just to provide for his family.
Sponsors and Organizers
Project Utopia is also sponsored by Southwinds Hotel, Vixen, and Sabon Lokal. Vixen is Sanctuary’s latest addition to its beauty care services. It features gel polish from South Korea that will last for up to 30 days. Vixen also features its eyelash extension and gel nail art services. Sanctuary Beauty Care and Wellness also continues with its promotional services such as the Regular Facial plus Seaweed Mask, Body Scrub with Whitening, and Swedish Massage.